Honda's fuel cell dream But will still produce some electric cars While Honda will continue to research electric cars, as it has since 1988, and even build a few models, the automaker doesn’t believe that electric cars are set to have a big impact on automotive sales. “We lack confidence in the electric-vehicle business,” said Tomohiko Kawanabe , president of Honda’s research and development unit. Instead, Honda believes that making current gasoline engine technologies more fuel efficient, and adding more hybrid cars to their portfolio is a better interim path.

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